James Flaharty , Sr. Vice President Publishing & Content Acquisition at Perpetuum Media Ltd., has been interviewed for Game Connection 2018.
You are attending Game Connection Europe 2018, can you let us know more about yourself and your company?
Perpetuum Media publishes Free 2 Play Android / HTML5 games in the Secondary Market which is experiencing remarkable growth. This Mobile market for games is comparable to what Netflix provides for Movies / TV programming. The Stores we work with are often run in concert with large Carriers and they offer a highly curated selection of best of class Mobile games at a flat recurring fee, without Ads and IAPs. Through our technology (F.A.S.T.), relationships and process, Perpetuum Media empowers Free 2 Play games to function within these Stores, generating incremental revenue for our IP / Content partners. We don’t require access to source code and we manage the process 100%…it’s pure upside!
We offer multiple competitive advantages to our IP / Content partners. Our value proposition includes managing all development necessary to onboard games into the Stores and without requiring access to source code. In addition, Perpetuum Media maintains a strong presence within our network of Stores due to our deep engagement and world-class games portfolio. Because we are a top provider to said Stores, we guarantee premier placement and campaigns throughout the life-cycle for games we publish. It’s important that our IP / Content partners understand the consumers we reach largely consist of the 90+% of those who don’t pay to play Free 2 Play games.
Perpetuum Media has created a “hands-off” path to the Secondary Markets which would be difficult / cost ineffective to replicate. This path provides for top-line revenue growth for the developer with no costs attached and an entry point into a growing and emerging market that is not competing with their primary markets. We consider ourselves an extension of our IP / Content partners primary distribution.
Last, our core personnel collectively have over fifty years of development, production, publishing, business development, and strategic planning experience. Potential partners can find us at: www.perpetuum-media.com
You come to buy products and services, what will you be specifically looking for at Game Connection?
Our primary goal at Game Connection is to meet with new Content / IP holders, introduce them to our services and ability to generate incremental / additional revenue from their games, by publishing in the Secondary Markets.