Life Cycle Management Programs
Tools for Life Cycle Management is key to retain, grow and create incremental revenue throughout the product and portfolio life cycle
Our aim is to provide complete solutions and services for publishers and developers that cover the sales & marketing aspects within app/portfolio life cycle management.
The tools we use for our Nokia Store Program (below) are also available as stand alone services.
Bundling
Multiply your product portfolio with our bundling service. Bundling lets you, without any development related effort, combine your apps in bundles (2in1/3in1) allowing for portfolio rotation and new content creation out of assets you already have!
Wrapping
The current iteration of our wrapper, yet again without any need for development related investment, adds functionality to your apps. Currently our wrapper supports:
* Ad-wrapping: In collaboration with our partner Lunagames, we are offering a world-wide network of multiple premium ad-providers
* Marketing: Make users aware of other apps you have that might be of their interest
* Up-sell: Link to premium version or “unlock” via in-app billing
Got questions? Want more info? Have other needs or ideas?? Contact Us!
Nokia Store Life Cycle Extension Program
Combining our life cycle management tools together with a strong publishing position, we teamed up with Lunagames to create new revenue streams for your games & apps using bundling (create 2in1 packs) and wrapping. This is our first public program.
Already live there? No problem, what we do does not compete with your publishing business! On the contrary!
The store does approx 17 Million downloads per day so there is quite an interesting reach. Check out the Nokia official stats page
What we offer
* A simple and non-resource consuming (for you) way to prolong the life of your apps & games and extend your product portfolio via our enabling technology in bundling and ad-wrapping
* You can keep premium and/or lite version of your app live, no change needed. If they are not live, we should discuss us publishing them as there are added benefits of handling the full product scope.
* An incremental revenue stream
* Incremental brand/product exposure
* Capitalize on our strong Nokia connections (exposure, Try Before You Buy Invitations etc)
* Multiple advertisement outlets ensuring best paid and best performing ads shown + fill rate worldwide!
* We use dedicated inventory to push your apps during launch and beyond
Serving more than 2 Million impressions per day and growing with good CTR
How does it work?
* We add what is called a wrapper to your app
* The wrapper
- displays advertisement as well as giving the opportunity to buy the premium version (from you)
- can be configured to bundle your apps creating a “2in1″ proposition
- a combination of the above
* The app is then re-released!
info (a) perpetuum-media.com
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