What do you mean, enable?
Enabling means that we add features and functions like the below to your game
- Advertisements : Where doable (depends on game) at specific points in the game ex loading of level and such. While we do use banners, most revenue is made through Interstitials, video ads and offer-walls
- IAP : Users are offered to ex remove ads by using store or carrier billing
- Trials: Using carrier billing or store IAP, we can turn the games into trial versions that users can try before they buy
- Cross-sell : We drive traffic across the games we publish by giving recommendations to users of what to download next
- Retention and Engagement
- Smart functions for the users to rate the game
- Reminders when game is not played for a certain amount of time
None of these additions require you to do anything at all. Our tech manages it seamlessly.